Measuring engagement with websites is getting more and more sophisticated. Many services now show “heatmaps” which are graphical representations of where users click on a page.
So what kind of link click-through data does Google Analytics already provide?
There’s actually a somewhat hidden feature called “In Page Analytics” that shows which links are getting clicked on each page of your website.
To access this feature log into your Google analytics dashboard and over on the left click content and then you’re the bottom of that sub-menu you’ll see “In Page Analytics.”
There you’ll see your site with little dialogue bubbles showing the percentage a link was clicked (it currently seems to not distinguish between two identical links on the same page).
There are also in the various filters you can apply to customize the report. Full details about this service are here.