Responsive design is dynamic, meaning it changes in size according to the device viewing it. For websites today, responsive design is a must. Mobile devices will be how most websites will be viewed in the near future.
You know how important it is to keep the attention of your regular website users; it becomes more significant in case of users on mobile devices. If your web design is not responsive then you can lose out on today’s mobile users. There are a few responsive design trends that will make their mark in 2015 and you can do well by keeping your eye on them.
Adaptive Delivery Technology
Responsive Web design seems to be just perfect for modern day users whose attention span is quite limited. Traditionally the issue with responsive design is that the site takes longer to load because of different codes used for tablets, computers and mobiles. However thanks to new technology you have a way to get around this problem and ensure that your site loads faster. Adaptive Delivery technology ensures that the type of device is detected so as to load different types of HTML and CSS coding. Thus content and images specifically required for that will be loaded quickly.
A Need for Responsive Web Design Analysts
Responsive design brings different variations on several platforms, which is why there is a need for analysts to manage them. Responsive design analysts are already finding takers in the industry and it will be an important job profile for organizations. This profile in some ways will be similar to mobile editors or emerging platforms editors, and the job will involve getting to a balance between responsiveness and information.
Simplification of content
Responsive design is definitely popular because of the fact that it is mobile friendly. As the number of users surfing the web and looking at websites on their mobile devices increases, it makes sense to cater to them accordingly. Mobile users are also often looking for very specific content on your site and you don’t have the need to find space for it. As you simplify the content for users, it will become more accessible to them and they can get to the information they want without any clutter. It will thus boost their overall experience on your site.
Frameworks empowering Responsive Design
Responsive web design frameworks are sets of scripts and standards to help designers make sites visually rich visual with simple to-use interfaces. You will also find a huge array of templates that can be suited to requirements of different types of users. You can make the most out of these aspects along with brilliant content. A few examples for responsive framework are Gumby, Bootstrap, and “Get UI Kit.”
Responsive design makes sense for web publishing but it is not so ideal for email marketing. It’s seen that at least half of the users open their emails on their mobile devices but studies have shown that responsive design hasn’t really brought more conversions or even clicks. But that doesn’t mean your mail shouldn’t fit your users’ screens. However responsive design is not the only option for that and you can start with simplifying your template to make sure that its width is not more than 600 pixels. Users should also be able to click your buttons and links with equal ease, whether they are using their thumbs or the cursor.
Responsive design for 2015 will involve keeping up with the latest technologies and developments. Since their more complexity in the field there is a need for analysts who can ensure that your website is ahead of the curve, so to speak. But it’s worth the effort because it can lead to brand connecting with users in an efficient manner. You will also be able to collect data, which will be integral for your business growth and brand connect in the future.
Ramya Raju is a freelance writer/web designer with Color Character. He has nearly 8 years experience in content writing and has worked for top blogs and websites. He’s also into photography, anthropology and traveling to different countries to learn about other cultures.